Subtly Updating a Well-known Classic
Pernod Ricard wanted to subtly update the iconic label design and bottle shape of their #1 selling gin brand in North America.
The Shear Partnership was challenged to create a new look that was both classic and consistent with the brand heritage, while adding a stronger premium quality message at retail. The intent was not to dramatically redefine the brand.
Introducing Flavor Extensions
After experiencing solid growth in the gin and vodka categories, Pernod Ricard developed a flavored gin line to capitalize and propel further growth.
After the successful redesign of the base brand, The Shear Partnership was hired to develop the packaging for the new flavors. We were tasked with maintaining a clear sense of heritage to the base gin brand, while highlighting the different flavor options.
Homestyle Goodness in a Cocktail Glass
The introduction of Mama Walker’s signals a dramatic new direction for Hiram Walker Liqueurs, established in 1858, and a historic icon in the spirits category.
Growth in the world of mixed cocktails is increasingly being driven by new brands, breakthrough product formulations, and fascinating flavor introductions. Instilled with light-hearted fun and unique new flavor profiles including Blueberry Pancake, Maple Bacon, and Glazed Donut, Mama Walker’s promises to bring the warmth and nostalgia of sweet home goodness to your cocktail glass.
Developing holiday products
Hiram Walker, a Pernod Ricard brand of specialty cognacs and liqueurs, has begun to develop a series of seasonal flavored liqueurs for holiday entertaining.
The Shear Partnership was enlisted to develop branding that would tap into the entertaining interest generated during the fall and winter holiday period. The label marks a fairly significant change from the look of the traditional liqueur line, with bright full color illustration and specialty typography to support the rich flavorful aspect of each product.
The Spirit of Adventure
Tradition, camaraderie, and the feeling of adventure is the unifying spirit of the outdoors. This is the brand heritage Hiram Walker evokes with their new Sportsman Limited Run product line.
By evoking the visual cues of deep hunter green, bright visibility orange, and incorporating the rich wood tones and textures of a hunting camp, the design supports the brand's positioning as a unique seasonal product launched to support the active outdoor community.